Competent and sustainable SEO advice from a professional SEO agency can give your website a solid ranking and thus targeted traffic through the combination of proven and innovative measures.
A consultancy provides tailor-made solutions for a successful website and analyses your site comprehensively, from content to source code, link profile and metadata. Find out in this article what goes into a good SEO consultancy.
What is SEO consulting?
As the name suggests, this is professional advice on search engine optimization for your website from an SEO agency. SEO consulting also includes the implementation of all necessary optimization measures.
The goal of this consultation and the concept of tailor-made SEO is to place the website high in the search engines with high visibility for relevant search terms, so-called keywords, above all with the industry leader Google.
Your website should be visible on Google and other search engines because:
- More than 95 percent of all users first search for information, services and products in search engines.
- Most users only pay attention to the results on the first page and hardly anyone browses the second page.
- The traffic generated by strong rankings is the basis for solid conversion rates. Because by actively searching for the respective keyword that your website is targeting, visitors already have a strong interest in what your website has to offer.
- SEO is a proven solution for generating more relevant traffic for both purely online businesses and for retailers and service providers.
What does SEO consulting start with?
Before professional SEO experts start actively optimizing your website, thorough preparatory work must be done. Your SEO consultants must first get an overview of your website to filter out optimization potential.
The initial SEO consultation begins with the analysis of your website to capture the current situation. By doing so, you identify the current strengths and weaknesses of your website based on content, technical and visual aspects.
The SEO consultancy analyzes the following:
- The quality of your site.
- The market environment.
- Your industry.
- Your competition.
At the same time, the SEO consultancy identifies keywords relevant to your website and target group and assesses which search terms realistically promise strong rankings, how intensively they are in demand and how competitors are positioned.
Important: The selection of keywords is of great importance, as your website will be optimized for these search terms and your target group will later type them into Google and other search engines. Thorough keyword research is the basis of any search engine optimization.
After this initial inventory, the SEO consultant will tell you what small and large adjustments the SEO team or you can make yourself to increase the visibility of the site in search engines.
The holistic approach of a good SEO consultancy and strategy is also evident here, as your consultant will usually not limit himself to just one aspect of optimization, but will create a sensible combination that covers all facets of modern and sustainable search engine optimization.
What measures does SEO consultancy implement?
After your SEO consultant has taken a close look at your website and has been able to find out what needs to be improved, the implementation of search engine optimization begins. The focus is on so-called OnPage and OffPage optimization as well as improving the content of your content.
OnPage Optimization: What Happens on Your Website
With OnPage optimization, SEO consulting focuses on all measures that take place directly on your website. These include the content of your website as well as technical and structural aspects. The goal is clear: by achieving even higher quality, Google's algorithms will also rate your website better.
SEO experts assess how much work awaits them on your website. For example, if your website has existed unchanged for several years, a complete relaunch is most likely the first step. With modern websites, on the other hand, it is sometimes sufficient to activate previously unused optimization potential.
In the second case, SEO consulting proceeds as inexpensively as possible. The content can often be revised relatively easily by using a few optimization measures, so that it would "only" be optimized and, if necessary, expanded.
OnPage optimization includes the following points:
- Structural SEO: structuring with headings, internal links, click depth.
- Technical SEO: source code, SSL certificate, HTTPS encryption, mobile functionality.
- Content SEO: content, metadata.
Content is the be-all and end-all of your website
As already mentioned, content is part of OnPage SEO and is of great importance for the success of your website.
The content of your website fulfils several tasks:
- Communicating expertise.
- Strengthening the brand and brand strategy.
- Strengthening the relevance of your website to the respective subject area through keywords.
- Convincing users to become repeat buyers.
- Optimising the user experience and associated KPIs (e.g. length of stay or number of page views per visitor).
Your SEO consulting focuses on improving the texts of your products, individual subpages and your blog. The SEO experts you hire optimize existing content or add text in the form of blog posts or landing pages, for example.
SEO experts pay attention to these points:
- Impeccable grammar and spelling.
- Structured texts with structured headings.
- Use of the focus keyword.
- Call-to-action elements, for example, to make a purchase or get in touch.
- Appropriate metadata.
Off-Page Optimization: Work Away From Your Website
Off-Page optimization measures do not take place directly on your website, but they do have an impact on its performance.
With Off-Page SEO, SEO experts take care of:
- Backlinks: Your SEO experts will take care of the recommendations in the form of links that your website obtains from other websites to strengthen the authority and reputation of your website.
- Entries in business directories: Your SEO consultant will make sure that your website is included in these directories with your name, contact information, URL and description of your services or products.
Optional: Monitoring and reporting
If the SEO consulting contract covers ongoing support for your website, the agency will not only take care of the analysis, conception and implementation of the measures just mentioned, but will also test their success in the further course.
It continuously monitors the performance of your website, keeps an eye out for further optimization potential and checks to what extent the measures already implemented increase visibility. A good SEO consultancy analyzes and reports transparently at fixed intervals. You get SEO reports and always see exactly what has already been done and how the measures are taking effect.
There is no internet without search engines. Strong positioning contributes significantly to the success of a website, they are often even the most important and largest traffic generator. However, professional, prudent and holistic search engine optimization requires knowledge, experience and time. Many entrepreneurs who are already working at full capacity with their operating business lack the latter.
Good SEO consultancies create time freedom within the company and at the same time guarantee professional search engine optimization with lasting success and a goal-oriented approach. Ideally, your website should recoup the costs it incurs in the form of additional sales and successful conversions after achieving a few top rankings.
